Many of the really powerful forces in contemporary culture work to seduce human longing along the pathways of false satisfaction. When our longing becomes numbed, our sense of belonging becomes empty and cold; this intensifies our isolation and distance that so many people now feel. Consumerism is the worship of the god of quantity; advertising its liturgy. Advertising is schooling in false longing. More and more the world of image claims our longing. Image is mere surface veneer. It is no wonder that there is such a crisis of belonging now since there is no homeland in this external world of image and product. It is a famine field of spirit.
the Prolouge from Eternal Echoes Celtic Reflections on Our Yearning to Belong by John O’Donohue